The perception that medicaid only provides those in need with basic coverage results in many individuals not understanding the importance of provider selection during open enrollment periods. We took this insight and created a campaign to show Georgia’s medicaid audience that CareSource would provide them with medicaid, and a range of additional benefits to support their families, careers and daily lives.

Our campaign was further brought out into the community through Print and OOH placements. Imagery from our Anthem Video shoot was carefully selected based on different regions of Georgia, matching the geographic characteristics of the area. 

Created at the Dalton Agency | Role: Art Director