As All in the Detail prepared to launch their new business, helping people become their best selves through career and fashion strategies, they asked me to help them craft a brand strategy and identity, as well as the create a web presence for them. We aligned the visual strategy around the insight that the founder is known for being able to parse out important details, and put them together to make a bigger picture. I created a series of collages and mixed and matched patterns to represent the gathering of details, and the many faceted aspects of the business.