branding Strategy COLLATERAL templatesCentivox
Centivox, a media company representing a community of health & science experts, had a logo they loved, but a disconnected brand system around it that they couldn’t edit or utilize. We solidified their brand strategy and built a creative concept inspired by the original logo, and then used that concept to create a full design system, complete with templates and toolkits for Centivox to continue creating within that system.
The brand
Our brand mission is to inform & empower communities by amplifying reliable messaging from relatable messengers. Our visual language echoes our mission and is structured around the idea of amplification. The design system is centered upon the Amplified C graphic. From there, we build out and break apart this graphic, creating new elements while still ensuring everything is tied back to the core brand.
Amplified C graphic
Used as an icon, or graphic element
Amplified texture
Used as a background element
Connecting line
Used as a divider line to draw attention or separate elements
Amplified circle
Used to accent featured photos or graphic
Icon styling
Branded icons use our brand colors and thin line weights to mimic the brand elements
Brand style guide
I created a comprehensive brand style guide, including overall brand strategy and messaging, easy-to-use and understand rules and guidelines, quick links to brand assets, and examples built out of all relevant brand collateral.
Before and after
Previously, there were 2 disparate logo marks (the C mark and the wordmark for the brand) used in different places. The wordmark also was complex and didn't reduce well. I united the two different marks into one unified logo and simplified the wordmark to read better at a smaller size. I also optimized the C mark by reducing the amount of lines within it. We simplified the brand down to its core components, while still keeping the essence of the original design concept.
Designed collateral
After building out the brand, we applied our design system to a series of collateral elements including email templates, social media graphics, sell sheets, presentation templates & more
Website
I collaborated with Kelsey Atl. to bring to life Centivox's new rebranded website.
