branding Strategy COLLATERAL templates Lane Solutions
I created a new brand identity, logo and set of guidelines for Lane Solutions (a DEI-focused consultancy), as well as provided strategy & naming assistance. My client also needed a turn-key solution for her brand that she could update and edit in the future, so I created a toolkit of elements for her to use, as well as editable templates for presentations, social and more.
The brand
The strategies that Lane Solutions provides for clients are all custom and unique. Each interaction is authentic and personal, because clients are being served at a one-to-one basis, rather than with a faceless corporation. We created a brand identity that reflects that touch of personal service, as well as injecting some of the company owner's persona into it by using hand crafted elements, and strong yet approachable colors.
A hidden L
To tie together the illustrations and weave in some subtle brand association, each unique icon or illustration incorporates a yellow "L" highlight within it. This ties back to the brand name and differentiates the brand from competitors using basic stock icons.
Branded solutions
I also creative directed a series of branded "solutions" based on strategies and programs that Lane Solutions offers. The solutions all work together, and we chose action oriented words to convey the sense of action and collaboration that happens when you work with Lane Solutions.
Icons & illustration style
I created a unique illustration style to be carried across all iconography and ancillary illustrations for the brand.
Templates
I created a series of easily editable templates within Powerpoint, Canva & Word, that looked clean and professional, but didn't require the help of a professional to update in the future. These designs will further establish the Lane Solutions brand across channels.
