I was tasked with creating updated branding and a logo for Unison Books, including: color, fonts, and graphic styles. The brand’s name didn’t have a unique meaning behind it, so as I worked, I crafted a story to center the brand’s design around. The design language plays off of the idea of unison, and different books and genres living in harmony on one website. We showcased this through use of analogous color schemes - creating a feeling of visual harmony, as well as visual cues through concentric shapes. Redesign tasks also included updating the website and collateral.

Work done in collaboration with Hoozens