campaign PRINT VIDEO OOH TOOLKITAmerican Heart Association
The impact of the American Heart Association is often invisible to those whose lives are most affected—members of communities around the United States. We worked to create a national campaign platform that was flexible enough to tout specific local efforts and initiatives, showing cities around the country the breadth of change the American Heart Association was creating in their homes and neighborhoods.
Created at the Dalton Agency | Role: Art Director
Campaign launch: Nashville
All eyes turned to Nashville, a focus market for the American Heart Association, where heart disease was on the rise and the organization was preparing to rapidly increase initiatives.
Involving the community
Craig Morgan, a Nashville-based country music star, was more than willing to amp up our efforts. He shared his personal stories about heart-related disease and increased attention to the Association’s efforts in his hometown.
A custom photo booth became a staple at local events, increasing the Association’s footprint at fundraisers, charity runs and more—all while giving attendees a keepsake that drives home our important message.
Partnering with local artists, our message of community support was also brought to life through vibrant murals that echoed our campaign’s uplifting tone and boosted organic social reach—quickly becoming an Instagram-worthy destination for residents and visitors.
Localized toolkits
Customizable toolkits gave local American Heart Association branches the materials they needed to create quality marketing with tailored messaging, all while requiring minimal effort from regional volunteers. A pre-sourced photo library and comprehensive messaging guidelines made this campaign turnkey from coast to coast.
