campaign Experiential social digital oohKindness connects us
Kindness is actually all around when you travel, and the more you see it, the more you are likely to pay it forward. Even just witnessing kindness releases oxytocin, improving your mood. Our Kindness Connects Us activation gave travelers a chance to share a bit of kindness, and get some in return, showing that the most important connections Delta makes aren’t between places, they’re between people.
2019 Atlanta Addy Gold + Judge's Choice (Campaign) + Silver (Ambient)
Created at Digitas | Role: ACD Art Director
Take kindness,
leave kindness
We engaged travelers in New York, Boston, Seattle, as well as at Delta’s Atlanta headquarters.
STEP 1 Write a note
STEP 2 Pick an envelope and leave a note
STEP 3 Receive kindness from a stranger
STEP 4 Take kindness with you
Notes of kindness
Sharing kindness worldwide
As customers shared their love for our kind activation, and we spread kindness across our social channels.
Connecting internal channels
Our campaign spanned all of Delta’s internal channel placements, including in airport and on plane, website, and email.
