EXPERIENTIAL Coca-cola tasting lounge
Coke tasked us to create a sampling tour targeting teens. Using the insight that teens have the strongest taste receptors of any age group, we created a highly sensory-tasting environment to drive incidence. Our interactive tasting exhibit spoke to teens in their native language, the emoji, and encouraged them to explore Coke in a way they never had before.
Created at ignition/Havas SE | Role: Art Director
Cheers wall
An artistic wall of contour bottles on top of a color-changing screen that encourages continuous, social interaction.
Peep show
We invited consumers to see Coca-Cola in a new way by peering into our contour bottle “peep show” to see a variety of bubbly surprises.
Hold your tongue
We created an engaging and photo-worthy method of delivering product to consumers through the tongue wall.
Flavorglyphics
We created a unique series of emojis to use throughout the experience. A magnetic emoji wall served as a backdrop for a photo opp, encouraging consumers to create their own IRL emoji masterpieces.
Tasty premiums
We created a wide variety of premiums to plus up the experience including flash tats & some pretty sweet shades.
