FIS is a FinTech company that helps move the world and the world's money. The problem is most of their work is behind the scenes, so their impact isn't always felt as loudly as others. Our task was to make it easy to understand the scale and everyday importance of FIS as a company. We created a visual mnemonic around the three letters of the brand name, and used that as a framing device for our videos showcasing the little ways FIS is behind the things that make life easier. 

Created at Digitas | Role: ACD Art Director