campaign WEBSITE VIDEO EMAIL CONTENT SERIESRISE by FIS
If you want to own tomorrow, you have to start today (and early). We created a unique, snackable content series for fintech industry players that gave them the trends and info they needed when they needed it -- before dawn. The series contained infographics, interviews, videos, white papers and more, and positioned FIS as a thought leader within the industry
Created at Digitas | Role: Sr Art Director
Site experience
The RISE content aggregator was optimized for horizontal desktop and vertical mobile viewing, with a simple tiled interface that's easy to scan through. Clickable filters also made it easy for users to find content relevant for their specific needs.
Factoid videos
We launched with a series of animated infographic videos that played on screens around FIS Connect conference.
The content
Content was designed to be read/watched and understood quickly, knowing our audience's busy schedules. It's also designed in a way to be easy to utilize it for customers internal needs and presentations.
Driving our audience to RISE
We launched RISE in conjunction with the FIS Connect conference, pushing attendees to sign up through signage, in app notifications, social posts, and emails
